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AmpliAds

CRM & Revenue Operations

DealFlow Command Center

Sales and marketing on one pipeline, no leaks.

CRM & Revenue Operations·Project + retainer·6 deliverables

The Problem

Marketing generates leads. Sales loses them. There's no visible pipeline, no enforced follow-up, no shared definition of "qualified" — and meetings get booked by email ping-pong. Pipeline value lives in someone's head, deals stall in silence, and nobody can tell you what the funnel is actually worth this week.

What We Deliver

Revenue operations, not record-keeping — a disciplined pipeline where marketing handoffs become sales tasks automatically.

Business Outcome

A disciplined, visible pipeline: follow-up happens on time because it's a task, not a memory. Pipeline value and velocity become measurable and reportable — and marketing and sales finally share one definition of qualified.

Agency Deliverables

  1. 1Pipeline and stage architecture aligned to how your sales team actually sells
  2. 2Task templates and automated task flows — a score threshold reached, a lead gone quiet, a meeting due: the system creates the task
  3. 3Lead routing and assignment rules — the right owner gets the right lead
  4. 4Meeting scheduler configuration — integrated with Google/Outlook calendars, no more ping-pong
  5. 5CRM synchronization and mapping — contacts, scores, activities, and goals synced with Salesforce, HubSpot, Zoho, or Insightly (confirmed per client)
  6. 6A sales-team enablement session and playbook — adoption is part of the deliverable

Potential KPIs

Lead-to-opportunity conversion rate
Average follow-up time after marketing handoff
Pipeline value and stage distribution
Task completion rate (sales discipline)
Meetings booked via the scheduler

Why AmpliAds

Software alone cannot create alignment. Pipeline discipline only works when marketing and sales share one system, one vocabulary, and one set of triggers — which is exactly what this engagement engineers. It's the classic revenue-operations value: invisible when it works, expensive when it doesn't.

Natural next steps

This service feeds naturally into these related engagements.